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About the partnership IMPETUS group has a strong presence in actions and projects that contribute to a more sustainable planet. In order to take part of carbon neutralization goals, IMPETUS has partnered with Good Earth Cotton® to add traceable climate positive cotton fibres to its portfolio.
Good Earth Cotton®’s modern regenerative farming practices combine smart farming with primary impact data and technology to deliver transparent annually audited reporting on a farm-by-farm basis, traced to origin with FibreTrace® technology. |
Making a Positive ImpactMaking a Positive Impact It is Good Earth Cotton®’s intention to nurture nature; to lend a hand to restore the land on which they grow. Good Earth Cotton® steers away from traditional industrial farming in favour of modern regenerative agriculture – a more holistic approach to farming led by comprehensive primary data collected on-farm, which improves the interconnection of farming systems and their environment as a whole. In particular, their practice focuses on soil health, enabling Good Earth Cotton® to sequester more carbon than it emits through its entire growth lifecycle. With this, Good Earth Cotton® is able to mark progress toward carbon and environmental targets as they work to change the cotton industry for good. annum, with the ability to produce in excess of 60M garments. |
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