IMPETUS group has a strong presence in actions and projects that contribute to a more sustainable planet. In order to take part of carbon neutralization goals, IMPETUS partnered with Good Earth Cotton® (GEC) to add positive carbon and traceable cotton fibres to its portfolio, produced sustainably in Australia.
Good Earth Cotton® is carbon positive because its ecologically efficient and sustainable agricultural production ensures that more carbon is sequestered than emitted throughout its entire growth lifecycle.