In order to continue its mission to reduce its ecological footprint, Impetus recently invested in the acquisition of Smartex's artificial intelligence and computer vision technology. This investment in digitization and innovative technologies reflects the will of the brand, specialist in underwear, to manage its waste even better and more efficiently.
The adoption of this system will allow for the “reduction of textile waste, increased efficiency and production transparency”, they explain in a press release. It will also help “detect defects in real time, avoiding waste, not only of raw material, but water, energy and chemical products”, adds the group's administration. There are several actions taken by Impetus in recent years that demonstrate concern for the sustainability issue: “we have photovoltaic panels in a large part of our industrial area (…) we changed 80% of our fleet to plug-in electric and hybrid cars that run on produced energy by our solar panels”, they share as an example.