Impetus bets on the US market from Cape Verde
The best-known underwear (and sports) brand of national extraction invoiced €50 million in 2022, almost 25% more than the previous year. Innovation and alchemy absorb part of the investments.
With private label production markets (for third party brands) shifting from Asia to geographies less exposed to freight price fluctuations, but also to the risks of global geo-strategy, Impetus (a producer of underwear and sportswear), 'discovered' in the United States a source of business it wants to expand in the coming years.
Impetus aposta no mercado dos EUA a partir de Cabo Verde | Jornal Económico (jornaleconomico.pt)
Impetus bets on the US market from Cabo Verde