Impetus since 1973

What is today a small empire with 12 companies, more than 800 workers and about 15,000,000 pieces produced per year, began in a small house in Esposende, in the north of Portugal. It was December 1973.

The rapid growth led to the creation of a private company under the name FIGUEIREDO & MARIZ Ld.ª.

Acatel Acabamentos Têxteis SA (now part of the Impetus Group) is born with services of dyeing, mercerizing, dyeing to the piece, digital and traditional stamping and finishing of knits and fabrics.

He invests in specialization and creates a brand capable of adding value to production. This was how IMPETUS was born in 1990, focused on men's underwear and the foreign market.

Following its development strategy, the company became a public limited company with a new corporate name: IMPETUS PORTUGAL TÊXTEIS SA

Impetus creates the Marketing department, prepared to respond to its own private label and brand.

The company is advancing with a new design in the seamless area for underwear, this being a new specialization for which new facilities were required; hence the idea of activating the Malhas CEF company and building new facilities.

Launch of the first line of seamless underwear (no seams).
In winter an innovative line is launched: Thermo. This line isolates body temperature by reducing the dangers of excessive cooling caused by low temperatures.

Following the launch of seamless technology, the group invests in the creation of a production unit exclusively for seamless - CEF fabrics.

IMPETUS was the first Portuguese textile company to enter the Chinese market at the invitation of a luxury shopping mall, the Beijing Lufthansa Center. Being present in the department store Youyi Shopping City; Parkson and Hanglong Palace.

Impetus enters the French department stores: Galeries Lafayette and Le Printemps.

The men's offer is complete in 2007 with a line of beachwear. Once again IMPETUS invests in state-of-the-art technology that allows vertical production also for this type of products.

The company incorporates two new brands into its portfolio, both of French origin: the underwear and nightwear of Eden Park, a ready-to-wear brand inspired by the rugby universe and Coup de Couer, brand of pajamas for the whole family.
IMPETUS enters the Notosgalleries in Athens, Greece

He started the underwear project with REPLAY through a license for the development of collections, production and marketing of Italian brand underwear and nightwear.

IMPETUS launches two applications unprecedented in the universe of underwear developed for multiple mobile platforms. Through these applications customers can experience an innovative and appealing experience allowing anywhere to access content specially developed by IMPETUS, and can share this unique experience in social networks.

IMPETUS enters Sokos, department store in Finland.
Protechdry receives the Product of the Year award 2013.

IMPETUS receives the BLUESIGN® certification that offers an independent approval system for the textile industry, taking into account the entire production process, minimizing the impact on the environment and protecting human health. With the global seal of approval for the environment, health and safety of production, BLUESIGN® allows to produce and market sustainable products without compromising the functionality and quality of them.

IMPETUS SPORT line is born with exclusive design and technology that regulates humidity and perspiration.
IMPETUS JUNIOR line is relaunched with underwear for boys from 4 to 14 years old.

IMPETUS elects as ambassador of the brand Iker Casillas, the eternal captain of the Spanish team and one of the most media personalities in the world of sport.
The first short film of IMPETUS is shown: Héroes Terrenales is an exciting story that features Iker Casillas and Hugo, an unconditional fan of the athlete.
PROTECHDRY arrives in the US with its own online store.

On World Conservation Day, COTTON ORGANIC launches an organic cotton line with GOTS (Global Organic Textile Standard) Certification that ensures that cotton is produced in a certified organic form and all the manufacturing processes involved are inspected.
IMPETUS enters the USA.
IMPETUS again wins the Five Star Award this time in the categories men's underwear, junior underwear and thermal underwear.

The creative line I AM WHAT I WEAR is born that explores the creativity of IMPETUS design. With the new line, the brand connects with Millenials, an affirmative and demanding generation in creativity and quality.

VOYAGER is born a new "quick dry" line from IMPETUS, created to make travel more practical. The microfiber used for the Voyager line is produced by regenerating plastics that harm the oceans.
R ENERGIZE is launched, IMPETUS 'new body comfort line that activates circulation, reduces fatigue and prevents injury.